New look logo for AkzoNobel

New look logo for AkzoNobel AkzoNobel has launched its new corporate brand logo with the message ‘Tomorrow’s Answers Today’. The decision comes after AkzoNobel decided to retain its company name, based on research which concludes that the name was too well-respected to be changed. Therefore, ICI will be discontinued as a corporate name. Chief Executive, Hans Wijers, said, ‘This is the new AkzoNobel. We are one company, with a powerful mew global brand which will propel us into a new era of competitiveness and opportunity. The new brand is about creating brand equity, not destroying it. ‘Our studies confirmed that there is considerable value in the name of AkzoNobel. It is well respected throughout our industries and synonymous with trust and quality, so there is no need to change it’.

Headlines | News Archive | August 2008 |  New look logo for AkzoNobel

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